People often ask me how Johnson’s is different than other martial arts schools. I reply that Johnson’s is unlike any other martial arts school in the Cary/Apex/Morrisville area. Let’s examine the martial arts academy closely.
1.) Johnson’s TaeKwonDo is a husband and wife team with over 36 years of combined experience.
Our biggest competitors in Cary, Apex, and Morrisville have center managers that are working for the owner. The owner often does not even teach their classes. Why does this matter? Well, as someone who began training for their 10th birthday gift and has been consistently training and passionate about the martial arts for almost 20 years now, I am also passionate about teaching. No matter what the future holds for our academy, we do not wish to step away from the mat and become book keepers. Because of this, My wife and I teach the majority of the classes at our academy-even with 20 other instructional staff members. It is not that we can’t, it is that we won’t. Because, No one will do as well as those who have the most to lose. Think about the small businesses to which you are a patron. What attracts you to them? Also, think about those businesses that have someone behind the counter that really has nothing invested in the business and has nothing lose. This is a nightmare for anyone who runs a business.
I will give you the perfect example. My wife and I went to a local Cary Italian restauraunt on a Sunday evening recently. The service was ok, but the food was sub-par for that type of establishment. (Potatoes were cold, steak was burnt when I asked for medium-well, etc.) Knowing the answer already, I asked the server if the partner chef was cooking tonight. She of course replied no. She even added that the sous chef was not working either. It turns out that the number 3 chef was running the kitchen, and it showed. Often-times, it is the person who has the most to lose that will give you the best service. It seems that the 3rd chef was just looking for a paycheck.
2.) Johnson’s TaeKwonDo is the highest-rated karate school in Apex, Cary, and Morrisville, North Carolina. Take a look at our 5-star reviews online. We are also one of Google’s Favorite Places for Cary, North Carolina.
3.) Johnson’s has an exclusive leadership curriculum where students of all ages engage in project-based leadership and learn how to manifest the martial arts philosophy in their daily lives. These projects involve students as young as 4 years old that plan projects for their community. In fact, every Friday night, Johnson’s TaeKwonDo has a Leadership Hour (Free for all students) where students will engage in experiential leadership training. Some of the projects that kids have had to plan, involve others, and coordinate have been:
1.) An SPCA project that a 7 year old conducted where he taught his fellow students to make dog toys out of old t-shirts.
2.) A craft project headed by a 7 year old girl that wished to do something nice for residents of a retirement home
3.) An Autism Society of North Carolina project managed by a 10 year old black belt that involved passing out brochures for the Autism Society, collecting donations, and having a car wash for the charity.
4.) A 5k run and rainwater barrel auction headed by a 16 year old girl who raised money for the World Wildlife Federation.
These are just a few of the projects that our karate students have performed in their community for the good of the COMMUNITY and the REPUTATION of our school. Other schools in our area and the United States have charity as part of their schools. You have to be careful though. I know of one school in particular in our area that has a community program where students raise money so that kids who can not afford class can attend class for free. The catch is that the school still gets paid for classes. This is not the way I want to help the community, NOR the way we run our business. Our school does not in any way directly benefit from the work that our students perform.
We benefit indirectly. Because at Johnson’s TaeKwonDo, the student is the result! What I can get you to achieve, what I can get you child to accomplish is our service! What better way to inspire others to join your school than to walk the talk. Our goal at Johnson’s is to make all of the claims in every advertisement for martial arts schools across the globe a reality- not just a bunch of false promises.
5.) Lastly, our Cary martial arts school uses no-pressure selling. As of this blog posting, we have a 3-month trial program with no strings attached that allows a prospective student to train in our program as many times per week as they would like. Some other schools limit you to 1 time per week. We want for our prospective members to have the greatest chance of success possible before committing to our programs. We even will offer a free trial lesson before the 3-month program to make sure that the student likes the training first. Some other martial arts school employees in the Cary, Apex, and Morrisville area are salesman first and martial artists second. In fact, many parents and students have come to our school after attending trials at other karate schools, and they said that it was like they were being pressured to buy a house or car.
At Johnson’s we are not like that. Rest assured. I sleep soundly at night knowing that I keep the best interests of my students in mind.
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